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Why video presentations need to guide attention

If you regularly hold video presentations via Zoom, WebEx, or Microsoft Teams, you know that important information can easily get lost in the shuffle. Distractions lurk not only outside the screen - participants may be adjusting their hairstyles, gazing at others, or discussing a blurry logo in the PowerPoint presentation in the chat. All the while, the key information in the presentation goes overlooked. Why is this happening?

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Computerbildschirm mit mehreren Teilnehmern bei einer Videokonferenz