Case Study
Bertrandt AG
How Bertrandt AG is setting new standards in corporate communications with videos and virtual live meetings.
About Bertrandt
FUTURE HERE AND NOW
As a leading development service provider in the automotive, aviation and mechanical engineering sectors, Bertrandt AG focuses on first-class technology-oriented services for the mobility of today and tomorrow. The trends of digitalisation, autonomous systems, networking and electromobility play a central role in this.
Bertrandt AG is driven by innovative approaches to shaping the future.
With Cinector, the company is also implementing this approach in digital corporate communications and now presents meetings and lectures from the virtual Bertrandt studio.
Challenges
EFFICIENT VIDEO PRODUCTION
In an increasingly digital environment, the company wants to strengthen the omitted personal interaction with innovative digital communication and increase employee retention.
Initial internal tests were time-consuming and did not produce the desired professional results. It quickly became apparent that it would be difficult to maintain the quality of the videos at the usual high corporate standard.
Requests
VIRTUAL COMMUNICATION WITHOUT ENTRY BARRIERS
In order to significantly increase the quality of the results, a practicable and internally efficient solution for the production of communication content must be found.
At the same time, the creation process is to be streamlined considerably and the resources required are to be reduced significantly. In the decision-making process, Bertrandt places particular emphasis on intuitive software and controllable technology.
Solution
OWN IN-HOUSE STUDIO
With Cinector’s video technology, Bertrandt AG is establishing a technology that enables practical and high-quality in-house creation of videos and virtual live presentations.
Cinector also provides the necessary hardware components from a single source. In an initial onboarding workshop, the computer, camera, lighting, microphone and green screen are set up at the headquarters in Ehningen and Bertrandt is trained in their operation.
Results
Presenting in a more modern and visually appealing way
Bertrandt now implements diverse aspects of corporate communication quickly and efficiently in the studio.
Virtual conferences
Effective and authentic live meetings for employees, managers and investors alike. Bertrandt uses Cinector for them all.
Internal staff communication
Lively video messages are used to build employee trust, improve information retention, and deliver lean-in engagement.
Trade fair communication
Present products and innovations personally and professionally as usual – even if trade fairs are cancelled or postponed.
SIGNIFICANTLY REDUCED PRODUCTION TIMES
Production times have been significantly reduced: it takes about one hour to complete the recording of a short storyboard. The entire production can be carried out with only one or two people in the studio. Produced videos can be used immediately without additional post-processing.
Bertrandt AG can significantly increase the quality of video communication through perspective changes and automatic camera movements.
This results in noticeably more attention from the audience and a modern and innovative perception in line with the Bertrandt brand.
“ With Cinector, we establish a professional brand presence thanks to the great support team who are always on hand to help us when needed. Cinector went above and beyond and greatly exceeded our expectations. “
Michael Edlbauer, Director of Marketing Bertrandt AG
Future
A NEW ERA OF VIRTUAL COMMUNICATION
Cinector opens up new possibilities for Bertrandt, both internally across several locations and departments as well as externally to various stakeholders. Bertrandt now realises fast and professional communication.
The simplicity of the solution significantly increases the willingness of employees to use videos and digital meetings.
Further expansion of activities for sales and employer branding is already planned.
Communication that delivers.
We show you how to set new standards in corporate communication with Cinector STAGE.